Research: Teaser trailer analysis: Legally Blonde 2: Comedy/drama

                        

The trailer opens with an institutional reference to Metro-Goldwin Mayor. This immediately gives the film an audience as anyone who is a fan of MGM and know of the many successful films MGM have produced, will be interested in watching the trailer as they suspect the film will be good.

The music starts almost instantly and is upbeat and dramatic, hinting that the film could be from a drama genre. The establishing shot is an aerial shot of the city of Washington, which again is a good location for the drama genre.  Under the mise-en-scene the lighting is rich and warm and the sun is shining in the shot, creating a happy atmosphere and conveying that this is a ‘feel good’ film.

There is a voiceover instantly juxtaposed with the images of Washington, as the man says ‘Washington DC’. This sets the place for the film and brings the audience to the time and period that the film is meant to be set.  There is a montage of images of the city whilst the narrator reads out powerful impacting statements such as ‘the heart of democracy’, ‘the centre of power’. Although the statements are serious, the over exaggeration of the dramatic music combined with the narrators dramatic voice, gives the trailer more of a comedy feel rather than a serious atmosphere.

Just as the narrator is saying ‘and the home of the’, a quick pan to the left reveals Reece Wetherspoon as the narrator says ‘the blonde?!’ His voice changes in tone and becomes more comical. It also destroys the use of the narrator as they are meant to have the illusion that they are all knowing, however the narrator is as shocked as the audience which makes this a funny scene.

She is stood in a bright pink dress, with her blonde her perfectly styled, showing that she is high maintenance. However, the audience can recognise her as Elle Woods, a well- known character from the hit film ‘Legally Blonde’.

It then becomes clear that this is the teaser trailer for the sequel legally blonde 2.

The music, then cuts to a happier, carefree upbeat song, that represents her character as bubbly and care free.

There is then a shot of her sat on the title ‘Legally Blonde 2’.  This cuts to a shot of her sat in the cinema with her beloved well known dog Bruiser. She whispers be quiet to Bruiser who is barking and then says ‘The film’s about to start’. This whole trailer shatters the illusion of a film. As characters are never meant to look at the camera or talk directly to the audience, however Wetherspoon does which makes the audience pay more attention to her and the trailer.