The teaser begins with no visuals other than a black screen, with the narrator’s voice accompanied with an atmospheric piano tune. This is immediately draws in the audience as it is unconventional and focuses their attention on what the narrator is saying. His voice is deep and husky, conveying that he is an older man, which places the idea that he is wise and makes the audience trust in what he says. “A creature alive today has survived millions of years of evolution. It lives to kill, a mindless eating machine that will attack and devour anything” he says, instantly telling the films main themes, engaging the audience and leaving no time for them to become bored.
A small rectangular frame fades on the screen, positioned to left giving the connotations that it is yet a part of a much bigger picture that will later be revealed. This teases the audience as they are forced to continue watching, wanting to know what will happen next. Within the frame, what looks to be a part of the ocean and the sky can be seen, already conveying what type of creature the narrator may be describing. Under the mise-en-scene the lighting is merky and the clouds are dark and heavy, giving connotations that there is a sinister side to the image. The narrator continues with saying ‘One terrified like nothing you’ve ever experienced, when it captured your imagination and tapped your fear like no movie before it’. This immediately throws away the convention that narrators are not meant to acknowledge we are watching a constructed image, rather than an entertaining story. It also reveals that the narrator is talking about a movie with sequels as he continues to say ‘Then, just as you thought it was safe to go back into the water, two continued the legend and spread the fear’. Simultaneously a second rectangular frame appears on the right hand side, and along with the narrator’s voice, the audience have realised that this is for the film Jaws. Meanwhile the contrapuntal non-diegetic sound has not increased in the tension until finally the third frame fades onto the screen, where the audience can instantly recognise the two piano keys associated with the film Jaws.
The narrator continues to talk about the release of the third dimension of the jaws sequel. Simultaneously, the three frames begin to enlarge slowly as the music rises in tension showing that the teaser is about to climax. Within the middle frame, a small grey moving object can be seen, and as the audience know this is for the Jaws sequel, they can recognise this is a sharks fin.
Finally the music breaks out into a fast beat of the two piano keys, as the fin gets closer and closer, until finally the third frame enlarges and fills out the entire frame and there is a full image of a sharks fin in the sea.
The fin swerves to the left of the frame juxtaposed with the title ‘JAWS 3D’, which flies in and each letter makes a new frame so that the background can still be seen, giving the sense of the 3D effect. At the same time, the music reaches climax and becomes very loud and dramatic, giving connotations of terror and danger.
The title then turns a bright red colour, with the use of yellow behind the lettering in a 3D effect, making the title seem 3D and stand out from the plain black background. The colour red also gives the connotations of danger. The yellow then fades away as the narrator says ‘The third dimension is terror’ conveying that the sole purpose of the film is to terrorise the audience. As the music settles down, it turns more sinister as the writing ‘Coming to a theatre near you’ fades onto the screen, leaving the audience with a taste of what is to come. The writing is in capital letters, in a bold font, making it very dramatic and the use of the colour red gives connotations of blood and murder.
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